La New York New York collection, launched in 2019, aims to blend a captivating design with a selection of low-environmental-impact materials.
This line is the result of an insight that anticipated emerging trends, drawing inspiration from New York’s glamorous style and embracing sustainability criteria.
The concept of the New York New York line draws inspiration from the vibrant New York mood, responding to the demands of a post-industrial era in which the reuse of disused areas is increasingly on trend. From Brooklyn’s industrial warehouses to Manhattan’s trendiest lofts, this style can both dress and define the coolest spaces.
The line targets an alternative, rock and cosmopolitan customer, always in search of distinctive elements to forge a strong, decisive identity.
Each piece in this collection is designed to lend an extroverted and extravagant soul to the salon, making it more authentic and expressive.
